Even if you’re not familiar with the term omnichannel, I’m sure you have enjoyed the perks of it. Just remember the last time you saw a product online, scanned its barcode for online price-comparison and then ordered it from a website for a substantial discount. Or when you have chosen an item online and then stopped at a nearby store to buy it so that you can ask questions and receive support. This is all part of the omnichannel game that most retailers are playing.
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