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The Benefit of a Freight Broker


Freight brokers are commonly talked about on the internet in a negative light. In reality, a freight broker can be a tremendous asset to an organization to secure carriers quickly and cost-effectively. In this, we’re going to explore the ins and outs of freight brokers – giving you the cold, hard truth.

What Do Freight Brokers Actually Do?

what is a freight broker

How does a carrier handle an urgent pickup or a problem covering lanes? What does a shipper do if they have no one to pick up their load? What does a carrier do if there are no trucks available and a customer has a last-minute request?

Answer: Call a freight broker!

Freight brokers are great business partners in predicaments, however, they are especially useful as a primary transportation solution.

Freight brokers are essentially personal freight managers for organizations, working hard to find you the best carrier at the best price to move your freight.  This allows you to focus on other critical aspects of your business, optimizing productivity and providing you with a competitive advantage.

A freight broker can help improve client service and minimize the cost it takes to serve those clients. With the continual driver shortage, a relationship with a freight broker is a handy tool to keep in your back pocket.

Why Use A Freight Broker?

Supply chains are changing. The freight industry is changing. Most companies have limited resources and limited time. Their valuable time and money shouldn’t be spent on forming relationships with trucking companies, checking loads, and dealing with claims – that’s where freight brokers come in.

A freight broker is your one-stop-shop for all your transportation expertise. These professionals know how to secure loads with pre-qualified carriers through their company. This industry knowledge and pre-existing relationship allow them to lock in lower rates than you would get as a one-off shipper.

Do freight brokers help with resource productivity?

Freight brokers help carriers optimize their resource productivity. In other words, by doing things like scheduling back-hauls and more effective routes, each truck is doing more work for less money. This improves your bottom line. What’s more, freight brokers may be the future of trucking. Shift Freight, an LTL carrier based in California, has developed a business model that relies solely on freight brokers.

Contrary to popular belief, freight brokers are here to help you! Their main role is to make sure the customer (you) has everything they need to get their shipment from point A to point B hassle-free! They optimize the freight business by saving time, money, and resources.

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