Industry conferences can often be overlooked, especially in the virtual world we are in right now, but they can give a great return on investment. You might think that attending conferences can be expensive, or as an employee, you might think you don’t have much to do at the event. However, a supply chain conference can be incredibly rewarding, if you choose the right events and the right people to attend.
For your business, attending a supply chain conference can mean anything from gaining new contacts, landing customers, or acquiring valuable insights that you can later convert into your organization practice. The key is to recognize both the short-term and long-term benefits of attending a conference and select the right attendees.
A good conference is a place where hundreds or thousands of industry leaders gather. The main point of the event is to share specific industry knowledge that you might not get anywhere else. There are multiple options to get really valuable insights, including industry trends, interesting cases, specific changes of the top tier companies, market fluctuations, forecasts, etc. The conference speakers are industry leaders, who will share their knowledge, opinions, and experience. The educational value of attending an industry conference is great for any business.
Apart from gaining knowledge and diving into expert opinions on industry hot topics, the supply chain conference offers communication. It is an excellent way to meet professionals in your field and make new contacts. The supply chain is an extremely vast area of business, so you will be able to meet vendors, suppliers, transportation companies, and supply chain professionals. Networking can bring valuable job contacts and acquire potential customers. Participation in a supply chain conference will greatly impact your brand image and will present your company as a leading company in the industry.
One of the basic points of attending a supply chain conference is bringing back knowledge and transforming it into a strategy. This way, you can grow professionally as an employee and as a company, once theories are successfully converted to practical steps and actions. You will also be more likely to outplay your competitors on many fronts with gathered industry insights and applied knowledge.
This year, PLS is a proud sponsor of the virtual American Supply Chain Summit! To learn more about the conference, click here.