Omnichannel defines the way in which customers use several different methods to buy products (i.e. mobile devices, tablets, and computers). Retailers are heavily focused on creating a seamless consumer experience on any platform. It is not an easy task.
Consumers want to buy products when and where they need them, as well as receive them quickly. Organizations are trying many different methods to keep up.
A new study by Capgemini Consulting shows that almost all retailers are shifting their business strategies in similar ways to meet the needs of the Omni-Channel customer experience.
The study showed four main pillars to a successful Omni-Channel strategy:
The exact future of the Omni-Channel is unclear. Many say Mobile information is going to explode in importance since everyone’s phones know so much about them. One thing is for sure, retailers will have to implement serious infrastructure changes to adapt to the changing market.
The study revealed that many retailers are using 3PL’s to get ready for Omni-Channel. Logistics providers typically have superior technology, transportation expertise, and more efficient ways to ship products. To learn more about the benefits of a 3PL, view our post titled, Why Do Companies Use 3PL’s?
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