Grocery retailers spend hours, days, and even months trying to differentiate their brand and make themselves the consumer’s go-to store. In an industry that touches almost every target market, this can be tough.
Nowadays, the larges
t group of grocery shoppers is no longer the baby boomer generation, but the millennials.
Millennials expect their groceries to be available in more places than just the store – instead, they want to order from their computers and mobile devices and expect their orders to be delivered or available for easy pickup, often within the same day.
Research has also shown that 68% of millennials value and desire a cohesive, seamless experience, regardless of the purchasing channel. If a retailer can’t provide this, they’ll choose someone who can. While grocers spend so much time trying to differentiate their brand, they may be missing out on the most crucial differentiator of all: an omnichannel experience that provides customers with fast, convenient delivery, whether it’s through click-and-collect or doorstep delivery. (Read more: Omnichannel Takes on Food Industry, Gains Consumer Support)
To start, they’ll need to overcome these tough logistics challenges:
Though challenging, the change in business plan will cause grocers to experience:
In order to reel in the millennial shopper and make them a loyal one, grocers should implement their omnichannel and refine their delivery processes sooner rather than later.
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