Everyone nowadays uses social media, and one of the most important social media platforms for job searching and your career is LinkedIn. LinkedIn is a great way to build your professional network, nurture leads and connections, and potentially find a job. With over 500 million users, it is important to optimize your profile to stand out. Here are some helpful tips on how to use LinkedIn and how to make the most of your LinkedIn page.
Firstly, it is important to make sure every section of your profile is filled out, including the about section. Be sure to write an informational and attention-grabbing summary because is the first thing users will see when visiting your page. You can do this by including keywords, your career history, and your future intentions. Be sure to give it some personality!
Having a profile is not enough, you need to be an active member of the community. You can do this through sharing interesting content, commenting on other user’s posts, and posting about industry trends. This will help make your profile visible, spark engagement with your content, and attract new users to your profile.
Expanding your network for the sake of having a ton of connections is not necessarily the best route to take. You want to make sure your connections are meaningful and mutually beneficial to both parties. A good rule of thumb is to connect with people you know, other employees in your company, professionals in your industry or relevant industries, and recruiters or users with the role of a human resource.
A way to stand out is by sending personal messages to others. This is useful when requesting a connection or just to stay in touch with an existing one. Sending a simple friendly message can go a long way!
A recommendation from a colleague or boss attests to your skillset and makes your profile more unique! Don’t be afraid to ask for a recommendation to post on your page. You can ask for skill endorsements as well. The more recommendations and endorsements you have, the more reputable your page is.
Lastly, stay up to date! Continue tweaking your profile and making it better, commenting on industry trends, and sharing your own updates. Staying active will keep you on your connection’s feeds and let them know what you are up to.
LinkedIn is a great networking tool and every professional should make the most of it. When properly used it can help propel your professional development and career!