An elevator pitch is an essential part of any professional’s portfolio. Preparing an effective elevator pitch to keep in your back pocket can be very beneficial to your career development.
What is an elevator pitch?
An elevator pitch is a short persuasive introduction about yourself. The objective is to concisely and memorably explain what you do, laying the foundation for future conversation. It is called an elevator pitch because it lasts no longer than 30 seconds, about the time it would take to ride an elevator.
When to use an elevator speech?
Despite the name, the speech is not confined to the walls of an elevator. An elevator pitch can be useful in many scenarios! Some examples are:
- Making a sales call to a prospect
- Explaining what you do at a networking event
- Introducing yourself in a job interview
- As a bio for your social media pages
The perfect elevator speech template
Introduce yourself – start your pitch off by introducing yourself and the company you work for. Grab the other party’s attention by sharing a specific problem you solve or need you to meet within your industry.
Share your skills – follow up with how you solve the problem or meet a need. Identify why you are qualified to do so and what skills this requires. Share what makes you and your organization unique.
Define your goals – end your elevator speech by specifying your goals. Think about what you are looking to gain from the interaction. Are you looking for a new position or trying to make a sale? This lets the other party know your intentions.
Have a business card ready – the time is a valuable resource and may not be something the other person in the conversation has. Have a business card ready so the conversation can be continued at a later time.
Example of a good elevator pitch
“Hi, my name is Jane and I work for PLS Logistics as an account executive. I connect shippers to carriers to move freight across the country. PLS has the technology and capabilities to move freight efficiently with great pricing. I’d like to see how our transportation solutions can help your company.”
Want to know more about networking? Learn some helpful tips here!