Building Your Personal Brand

What is a personal brand?

A personal brand is an essential tool for marketing yourself. It is the way you choose to promote yourself and build your reputation. This is done by identifying and showcasing a combination of your values, skills, and experiences. Having a successful personal brand means that you not only believe you have certain qualities and qualifications, but others perceive that as well. In today’s age, many factors go into your brand such as social media, information available on the internet, and how you hold yourself.

Why having a strong personal brand is important

A strong personal brand is what sets you apart from others. It is important because it is something that will stick with you throughout your career. Whether you are a college student or in a senior management role, your personal brand matters. It can help you in interviews, achieve promotions, and develop relationships. Your brand influences how people perceive you, and you always want that to be in a positive manner. Establishing your brand gives you a chance to tell your story and influence what others think of you.

How to establish your personal brand

Social media

Social media is a major part of today’s society. When posting and interacting online, you need to make sure it is something you would be comfortable with an employer seeing, because chances are they will. Utilizing LinkedIn is a great way to help your brand. You can share articles you have written, stories that interest you, professional events, training, and certifications. All of these can help you build your credibility and let others know what you are passionate about.

Evaluate your online presence

Have you ever googled yourself? If so, what comes up when you do? Build your online presence by building an online portfolio, participating in speaking events, and writing articles in your areas of expertise. Many recruiters google candidates, so building up a reputable online presence will make you look even more attractive and help you to share your brand.

Live it out

This is the most important part of building your brand. Stating what your brand is will not be enough. For others to recognize your brand, you must implement it into your life. Actions always speak louder than words, and you want your action to speak to your brand.