A successful salesperson should have a well-rounded set of sales skills in their back pocket. There is no clear-cut description a salesperson should meet as it will vary from company to company and industry to industry, however, here are seven sales skills that will prove beneficial in any sales role.

Seven Important Sales Skills

Storytelling – The ability to tell a story well is a key element when capturing your customer’s attention. People naturally respond well to stories because a narrative is more relatable than a generic sales pitch. For this reason, a good story establishes a connection between a buyer and a seller.

Active Listening – While selling requires strong communication skills, it is very important that a rep knows how to listen too. Being an active listener means avoiding interruptions, summarizing what the other party said, observing body language, and asking follow up questions. 

Coachable – The sales process evolves along with changes in consumer behavior. A truly skilled salesperson will stay up to date, welcome changes, and implement new techniques to improve their selling method.

Relationship Management – A good salesperson will have the ability to develop, manage, and grow relationships.  A successful sales rep makes efforts to establish a relationship and build trust with a customer. This type of connection creates value for both parties involved.

Self-Motivation – When a salesperson is self-motivated, they will set personal goals, have a competitive drive, and determination. Selling isn’t always easy, you will hear “no” sometimes. While this can be demoralizing, the best salespeople will know how to bounce back.

Prospecting – Prospecting is one of the foundations of sales. Knowing how to effectively identify and contact possible clients creates potential for high sales revenue and productivity.

Negotiation – When a customer wants to barter, a skilled salesperson will be prepared. This involves managing expectations, understanding customer value, and knowing profit margins. A successful negotiation will end in a win-win agreement.

Having these sales skills will prove valuable and make you a strong candidate for any sales position!

Want to know more about a career in sales? Read about what a sales representative does.