How to Utilize Social Media in the Job Hunt

Social Media has completely changed the way we interact with each other on a day-to-day basis. Whether it’s keeping up with an old friend or keeping an eye on your closest business competitor, the role of social media in everyday life has grown exponentially over the last five years.

Not surprisingly, social media has also changed the way people search for jobs in today’s market.

If you’re a recent college graduate looking for a job, chances are that you’re already pretty well acquainted with getting the most out of social media sites like LinkedIn, Twitter and Facebook.

Still, social media is constantly misused by job seekers across the country. Check out these quick tips on how to get the most out of your social media platforms.

LinkedIn:

Network. Network. Network. It can’t be said enough. LinkedIn is by far the best job search social media networking platform out there. Whereas sites like Twitter and Facebook focus on the more personal side of things, LinkedIn is the first social media platform specifically designed as a recruiting platform.

Social recruiters check LinkedIn more than any other site, so having the most up-to-date and accurate profile should be of the utmost importance.

Recruiters indicated that they checked candidates LinkedIn profiles for:

  • Professional experience
  • Length of professional tenure
  • Specific hard skills

Being as forthright and detailed in your descriptions of these areas can make all the difference in the eyes of a potential recruiter.

Connections also play a huge role in getting the most out of LinkedIn. Its networking made simple. Using connections, it’s much easier to get a “foot in the door” at a company that typically gets a lot of applicants or is strict in their hiring process.

Twitter:

While Twitter is nowhere near as in-depth as LinkedIn, it can still be useful in the job hunt.

Following professional and business accounts and interacting with them on a day-to-day basis as well as posting original content of your own (i.e. blog posts, resumes, work examples, etc.) is a great way to show your followers and potential employers what you can do.

And while posting regularly is good, one must always be wary of over-posting or spamming. A sensory overload of content can turn people off. While there is no set maximum, a good rule of thumb is to try limiting the number of tweets to two or three per day.

Facebook:

While the obsession with Facebook has faded somewhat over the past few years, it is still the world’s largest social media platform in the world, with over 500 million users worldwide.

It seems like just about every business these days has an official Facebook page. And while important, what you don’t post on Facebook can be just as impactful to potential employers as what you do post.

Recent surveys have shown that nearly 94% of all recruiters check potential employee’s profiles before hiring, with 42% taking what they see into serious consideration. So while you are free to express your personal opinions, be aware that they, along with any pictures or posts you are tagged in, could affect whether or not you get the job. Keep it clean and you shouldn’t have a problem.